The following is an email I received and thought I'd share the information with my readers.

INTERNET MARKETING 1

Hey Paul!

These days, nearly everyone wants to use the internet to grow their business. In my opinion, the internet is absolutely one of the most powerful tools available to an M L M 'er or networker.

But there seems to be a lot of misconceptions about how the internet works, and today, I'd like to give you a peek behind the curtain, and get an idea of what goes into internet marketing.

For a marketer, we are usually concerned about two different types of websites. The first type of website is called a data-capture webpage, or a "squeeze page". These types of websites are designed to get the contact information of a prospect.


Then, that contact information is then used to build a database of individuals who might be interested in your types of products or services.

For example, if I were marketing a health powder, I might put up a squeeze page that offered people a free newsletter about health tips, the latest health trends, etc. At that point, I would be building a database that I know is interested in my type of product solution, and recognize the value of living a healthy lifestyle.

The second type of webpage is a sales page, where you are actually trying to sell something to a prospect. For example, if I were marketing a telecommunication service, or a video email service, I would build a web page that incorporated all of the basic marketing elements (AIDA, or Attention, Interest, Decision, and Action), with a final call to action being the actual purchase of one of my telecom or video email packages.
Many distributors buy these company-produced "replicated" websites. The pitch most distributors get is that by having an internet presence, the distributor will be tapping into internet marketing.
Unfortunately, replicated website do very little to position YOU, and do a great deal to position THE COMPANY. You see, the only difference between YOUR website the and the 5,000 other replicated websites are the teeny, tiny bit info regarding the name and contact info of the distributor. Which means that you fade in along with all the other distributors out there.

Replicated websites are fabulous post-consumption tools, meaning that after your prospect has made an initial purchase, a replicated site is great for follow-up orders. However, they are terrible at inspiring the initial purchase. For that, you have to give your prospect a good reason to take that leap of faith.

Marketing is about being CREATIVE, about STANDING OUT. To do that, you have to know how to craft compelling, eye-popping, jaw-dropping copy. Copy that grabs your prospect by the throat, and drives them into your message.


By the end of reading your copy, your prospect needs to be nodding their head, saying to themselves "you know, this guy/gal knows what they're talking about". You have to know your audience, and know what they are looking for. Then, you have to give it to them. THAT...is marketing.

So many of us in networking think that we have to sell people on what we have. We think that we have to convince others to take a look at what we got. Many distributors do exactly that...and fail.

Marketing is simply the Art and Science of giving everything we have to everyone who needs it. Marketing is about finding people who already have the desire. At that point, our only job is to fulfill that desire.

In the next issue, I'll discuss the other side of internet marketing...driving traffic to a website.


Walking This Road With You,

- Josh

Joshua Fuson
Business Growth Specialist

The following is part of an email I received from Chris Widener, President of Made for Success.

Anytime you are making ground and moving toward success, there will inevitably be the opportunity for conflict. That is just a fact of life. You put two people or more in a group and there is potential for conflict - and conflict, improperly handled, can destroy your ability to continue on and achieve your goals. This is true in many areas of life, from the boardroom to the schoolroom. It can happen in marriage and it can happen between friends and business associates. And when conflict goes bad, success doesn't happen. The good news is that conflict can be healthy and can actually move you closer to success. Success is based on relationships and relationships offer the chance of conflict, so to get success, you must master conflict. So with that in mind, here are some ideas for handling conflict. When you are the one who is confronting the problem with someone else:

1. Don't assume.
Don't assume the worst. Don't assume that they meant what you think they did. Don't assume they know any better. Don't assume they did it on purpose. The fact is that most of the time our assumptions are incorrect and all our assumptions do is cause us to get out of a deeper hole.

Read Full Text....

"The greatest waste in the world is the difference between what we are and what we could become."

Ben Herbster said that, and he was right. If you know what you could become, it would leave you breathless. Or maybe you do know . . . and are just waiting to catch your breath.

Okay, then. Rest for a while. Catch your breath. Yet, move as soon as you can!

It's been some time since I've posted. My last post was about 30-second elevator pitches. Here's is another of Blair Singer's emails to me on the same subject.


Hi Paul,

There you are on an elevator with the most perfect candidate for your product or service. You have a few floors to generate enough interest so that this short ride turns into long-term business. Have your game plan set?

Over the past week you've been reviewing your current 30- second elevator pitch against...

"The 3 Pillars of a Persuasive 30-Second Pitch"

1) Establish credibility
2) Make a promise
3) Remove the risk

We've covered the first two already but the most overlooked pillar is "risk removal." This is really about making it easy for your audience to take the next action.

Quite possibly the most famous pitch that incorprated this is the pitch from Domino's Pizza:

"Hot, fresh pizza delivered to your door in 30 minutes or less, or it's free."

The promise is the quick delivery time. The risk removal is the "or it's free" guarantee (it's even strong enough to create credibility by itself).

Here's the thing, you don't have to offer a "free" guarantee to remove the risk. You can offer a complimentary initial consult, or if you're a Realtor you can specialize in "holding the hand of first-time hombuyers."

So, while it can be a money-back guarantee, it's more about making your audience feel safe and comfortable about taking another step or asking another question... not too many enjoy diving into unknown waters head-first so don't force them to.

There's no point diving into a pitch or presentation unprepared, either. Now you have a process to engineer a winning 30-second pitch so you don't have to. With an elevator pitch you have 30-seconds to create interest and action. Use this formula to win big.

Here's the next email Blair said he'd be sending me. I hope you've all been working on your 30-second pitch.


Hi Paul,

It's one of the most famous scenes in the movie "E.T." - the young girl, played by Drew Barrymore, lures E.T. from the house into the garage by laying out bits of candy every few steps. E.T. nervously follows the promise of candy, and feels safe in doing so because he gets to move step-by-step.

A much smarter move than clubbing the alien over the head and dragging him into the garage, don't you think? Now, let's make the comparison... ever feel clubbed over the head by someone's 30 elevator second pitch? I know I have.

You may have experienced a 30 second pitch from someone that, somehow, crammed an entire 60 minute sales presentation into that 30 seconds. WRONG!

The purpose of your 30 second pitch isn't to sell your audience, but to lure them in.

A couple of days ago I told you how to quickly boost your credibility in your pitch. What was REALLY COOL was some folks took the idea and ran with it, tweaked their pitch and sent them back in. You may be doing some more tweaking to your pitch today ;)

Let's talk about another step of a winning 30 second pitch... how to keep your audience's interest and momentum and make it safe for them to move forward from the pitch to the next stage of conversation.

The 3 Pillars of a Persuasive 30-Second Pitch

1. Credibility - in the last email you learned how to provide proof building stats (how long you've been in business, how many happy customers, etc)

2. Promise

What kind of results do you actually provide your customers?

Loan officer - "...reduce monthly mortgage payments, sometimes by as much as 12%."

Supplement salesperson - "...provide energy to actually get through and enjoy the day without hitting that mid-day crash."

Travel agent - "...place couples in romantic, adventuresome, and exciting locations."

So much more compelling than "I do loans," or "I help you stay healthy." Include your "promise" in your pitch and you'll find more people perking up wanting to know more about you.

One thing to keep in mind here is to avoid actually telling folks what you do... instead, focus on what you help folks achieve. You only have 30 seconds, use the time to create a compelling end result rather than the process you take them through to get there.

So, there's the bits of candy that lead them in. How to make them feel safe...

3. Risk removal

In the next email I'll cover this aspect. In the meantime, focus on what results your audience is looking to you for.
That's what you highlight in your pitch.

Credibility in 30 Seconds

How ironic that I'd get an email from Blair Singer while at the same time just finishing up Ricardo R. Bellino's book, "You have 3 Minutes!" Bellino is the Founder of Trump Realty Brazil and Donald Trump's original Apprentice. Blair wrote:

The 3 Pillars of a Persuasive 30-Second Pitch

1. Credibility

Let's face it, if you want to win someone over you need to have credibility. How do you show that you're credible in 30 seconds or less? Give them some proof...

- how long you've been in business
"For the past 8 years...
- how many people you've helped
"I've helped 62 families..."

Pretty simple to do but often neglected. By not mentioning these facts you're doing yourself a massive dis-service.
Your experience and your success stories are very compelling assets that set you apart from others in your industry.

What to do if you're new to your industry? Borrow credibility.

"For the past 8 years my company..."
"As reported in Time Magazine and on Oprah..."

As you can see, it's pretty simple to inject credibility into your elevator pitch. Once you do, you'll find more of your prospects paying attention and asking more questions.

In the next email, we'll cover the other 2 pillars...

2. Promise
3. Risk removal

Take the time now to go back to your 30-second pitch and, if you haven't already, inject some credibility into it.

I'll be sure to post Blair's next email.

Understand Social Networks and Make Them Work for You
By Melissa Busch, associate senior edior, FundRaising Success

Although this article is written for the non-profit organization, I believe the principles apply to the for-profit organization as well. This article originally appeared in the June 4, 2008 issue of FundRaising Success Magazine.

Not all social networks are created equal. And nonprofit organizations need to know the differences between them before they can get one to work for them. A social network can be a useful tool for a nonprofit, providing an arena for meeting potential supporters and contacts. Also, it provides individuals or organizations an outlet for spreading their messages to broader audiences. But before nonprofits can use social networks effectively, they have to understand the options, said Steve MacLaughlin, director of Internet solutions at Blackbaud, during the session “What Social Networks Should Be Doing for You” at The Blackbaud Interactive Internet Symposium held on May 22 in New York.

Read the rest of the article by Clicking Here To Continue or by copying and pasting the following URL to your internet browser http://content.dynamicmessenger.com/napco/?je4hZRSAfKn7tbccgGxqABaoec0pcnkTj&http://fsg.fundraisingsuccessmag.com/story/story.php?sid=107470&var=story