Special Report - Direct-Mail Basics

Although I found this extensive article in FundRaising Success, www.fundraisingsuccessmag.com, there are many basic principles that apply to both non-profit and for-profit organizations. There are multiple topics included in this one installment which in my opinion are excellent. Enjoy.

The first installment in our year-long Fundraising 101 series focuses on direct mail, with features including "7 Rookie Copywriting Mistakes to Avoid," "10 Things You MUST Know About Direct-Mail Fundraising in a Tough Economy," "3 Things You Absolutely Must Know About Paper This Year," and "An Alternative to the Traditional Envelope."