. . . when you see the light at the end of the tunnel, it is not beneficial to go out and build more tunnel.
Neal Donald Walsch, author of Conversations with God, sent me the quote above and went on to say:
It was John Quinton who observed that politicians do that. Maybe you've caught yourself doing it, too. Just when things look like they're getting better, you start seeing more things that "aren't right," or "could go wrong."
The Universe is essentially a friendly place. So friendly, in fact, that it will give you exactly what you expect it to.
Isn't that wonderful? Of course, it depends on what you expect...
Thursday, January 22, 2009
Tuesday, January 20, 2009
My friend and colleague, Scott Howard, has had some fantastic articles about sales on his blog, ScLoHo's Collective Wisdom. You can follow his blog at www.scloho.blogspot.com. Here is an article he posted earlier this month:
Steve Clark wrote this excellent piece of wisdom. I got it in an email, and you can too if you subscribe to his site at www.newschoolselling.com.
Understanding the Buyer’s Decision Process
by Steve Clark
Many of the world’s best sales forces are the best because they have developed and use a systematic sales process. Having a map of the things that have to happen before a sale can be made provides a framework for sales planning and activity, reduces mistakes, and shortens new hire ramp-up time. However, what is conspicuously absent from most of these process maps are the things that prospective customers have to do each step of the way in order to buy. The truth is that the things that are done at any particular step or stage in the process could be a complete waste of time if the client doesn’t do what they must do to move forward to the next step or stage in their buying process.
As sales professionals, you don’t retire quota or earn commissions for anything that you do. You get paid on what your prospects do. When they sign a contract or issue a purchase order, then you make some money. You have to accept that you cannot control your prospects.
Account Managers or Sales Managers often ask, “What do we have to do to close this deal?” That is the wrong question. What you should be asking is, “What does the prospect have to do in order to buy?” and then the follow-on question is, “What do we have to do to get them to do those things?”
Whether or not you have or follow a systematic sales process, you should endeavor to understand and document your prospect’s buying process. You must understand not only the things that have to happen throughout the selection and approval process, but who will be involved along the way.
Armed with a thorough understanding of the steps and stages of your prospects buying process, you can plan your work accordingly. Then every single move you make can be made with the specific intent of enabling or empowering your prospect to take the next step they need to take in order to buy.
In order for you and the buyer to understand the buying process, you need to ask questions. Lots of questions. Here are some questions that will help you and the buyer define and clarify what has to happen before a decision will be made:
1. What kind of results are you having with your current advertising campaign?
2. If your current campaign is not providing for you what you need it to how do you plan on discovering if another campaign might work better?
3. How have you managed to do so well in spite of the fact that you are not receiving from your current campaign what you really need?
4. How did you come to accept these less than satisfactory results from your existing campaign? What needs to happen before you and the other decision makers in this company will decide to do something different?
5. Can your existing advertising provide the results needed to take your business to the next level? If so, what has stopped it from providing the results before?
6. What do you and the other decision makers need to know or understand before you will be willing to solve this problem?
7. Since bringing in a new advertising strategy and plan would necessitate changes, what would your decision team need to understand before they’d be willing to help you through the change process?
8. What would they need to see or hear before they would be able to understand that this new process would not create chaos for them?
9. What I hear you saying is that you need blah, blah and blah from me to have the confidence that we can help you. Is that correct? What would you like for me to do next?
Before you proceed to any next step, you should know and understand exactly what has to happen next in their buying process, and what you’re going to do to make that happen. If you spend the time and money to go visit a prospect without a plan of what you intend to say and do to help them take the next step in their buying process then you are little more than a professional visitor.
Defining and documenting a useful map of our prospects buying process will take time, it will take effort, and it will require that you reach, qualify, and sell to all of the people who will play a part in the selection and approval process. You will need a lot of input and perspective because simply accepting any one person’s opinion of their process leaves too many variables to chance and ultimately leaves you with too much exposure and opportunity for failure. Taking the time to thoroughly understand all of the things that the prospect needs to do in order to buy often makes the difference between the very successful and those who simply get by.
Good Selling
Steve Clark
Steve Clark wrote this excellent piece of wisdom. I got it in an email, and you can too if you subscribe to his site at www.newschoolselling.com.
Understanding the Buyer’s Decision Process
by Steve Clark
Many of the world’s best sales forces are the best because they have developed and use a systematic sales process. Having a map of the things that have to happen before a sale can be made provides a framework for sales planning and activity, reduces mistakes, and shortens new hire ramp-up time. However, what is conspicuously absent from most of these process maps are the things that prospective customers have to do each step of the way in order to buy. The truth is that the things that are done at any particular step or stage in the process could be a complete waste of time if the client doesn’t do what they must do to move forward to the next step or stage in their buying process.
As sales professionals, you don’t retire quota or earn commissions for anything that you do. You get paid on what your prospects do. When they sign a contract or issue a purchase order, then you make some money. You have to accept that you cannot control your prospects.
Account Managers or Sales Managers often ask, “What do we have to do to close this deal?” That is the wrong question. What you should be asking is, “What does the prospect have to do in order to buy?” and then the follow-on question is, “What do we have to do to get them to do those things?”
Whether or not you have or follow a systematic sales process, you should endeavor to understand and document your prospect’s buying process. You must understand not only the things that have to happen throughout the selection and approval process, but who will be involved along the way.
Armed with a thorough understanding of the steps and stages of your prospects buying process, you can plan your work accordingly. Then every single move you make can be made with the specific intent of enabling or empowering your prospect to take the next step they need to take in order to buy.
In order for you and the buyer to understand the buying process, you need to ask questions. Lots of questions. Here are some questions that will help you and the buyer define and clarify what has to happen before a decision will be made:
1. What kind of results are you having with your current advertising campaign?
2. If your current campaign is not providing for you what you need it to how do you plan on discovering if another campaign might work better?
3. How have you managed to do so well in spite of the fact that you are not receiving from your current campaign what you really need?
4. How did you come to accept these less than satisfactory results from your existing campaign? What needs to happen before you and the other decision makers in this company will decide to do something different?
5. Can your existing advertising provide the results needed to take your business to the next level? If so, what has stopped it from providing the results before?
6. What do you and the other decision makers need to know or understand before you will be willing to solve this problem?
7. Since bringing in a new advertising strategy and plan would necessitate changes, what would your decision team need to understand before they’d be willing to help you through the change process?
8. What would they need to see or hear before they would be able to understand that this new process would not create chaos for them?
9. What I hear you saying is that you need blah, blah and blah from me to have the confidence that we can help you. Is that correct? What would you like for me to do next?
Before you proceed to any next step, you should know and understand exactly what has to happen next in their buying process, and what you’re going to do to make that happen. If you spend the time and money to go visit a prospect without a plan of what you intend to say and do to help them take the next step in their buying process then you are little more than a professional visitor.
Defining and documenting a useful map of our prospects buying process will take time, it will take effort, and it will require that you reach, qualify, and sell to all of the people who will play a part in the selection and approval process. You will need a lot of input and perspective because simply accepting any one person’s opinion of their process leaves too many variables to chance and ultimately leaves you with too much exposure and opportunity for failure. Taking the time to thoroughly understand all of the things that the prospect needs to do in order to buy often makes the difference between the very successful and those who simply get by.
Good Selling
Steve Clark
Monday, January 19, 2009
Time to Upgrade
This is was post I read on my friend and colleague, Scott Howard;s, blog ScLoHo's Collective Wisdom January 2, 2009.
When the economy was strong, we could afford to make mistakes or ignore bad sales habits. Things have changed now.
Recessions separate the weak from the strong. It's the ultimate "survival of the fittest" in the business world. Your skills, talents, and attitude are the real competitive edge in this marketplace.
Smart sales professionals are investing in themselves. They are reading more, listening to Podcasts, attending seminars and webinars, and taking advantage of their corporate training programs.
Take time to upgrade now and you will become an invincible competitor in your industry and market regardless of the state of the economy.
Source: Sales trainer/speaker Jeb Blount (www.salesgravy.com, 2008)
This is was post I read on my friend and colleague, Scott Howard;s, blog ScLoHo's Collective Wisdom January 2, 2009.
When the economy was strong, we could afford to make mistakes or ignore bad sales habits. Things have changed now.
Recessions separate the weak from the strong. It's the ultimate "survival of the fittest" in the business world. Your skills, talents, and attitude are the real competitive edge in this marketplace.
Smart sales professionals are investing in themselves. They are reading more, listening to Podcasts, attending seminars and webinars, and taking advantage of their corporate training programs.
Take time to upgrade now and you will become an invincible competitor in your industry and market regardless of the state of the economy.
Source: Sales trainer/speaker Jeb Blount (www.salesgravy.com, 2008)
Sunday, January 18, 2009
Elements of Change
Chris Widener
The key to achieving more than you currently are, no matter which area of your life or work you are focusing in on now, is change. The old saying rings true: If you always do what you have always done, you will always get what you’ve already got. If you keep eating and exercising the way you currently are, you will weigh the same a year from now. If you continue to sell to the same people on the same schedule, you will make the same amount of money next year. In order to move forward, we must change.
As I have worked with people, both in a professional setting and on a personal basis, I have found two things to be true about change. One, it is simple. Two, it is not easy. That is, the concept of change is simple to grasp. People or organizations are quick to say, “Oh, I know we need to change.” Simple.
But where the problem starts, and why most people and organizations do not change, is because it is not easy to change. But, I believe, if the process is well thought out, and if we have the guts and determination to carry it out, change can happen, and we can move on to more fulfilled lives.
With that said, let me give you what I consider the elements of change.
Discontentment with your current state.
The first step in the process of change is to not want to be where you currently are. You must be discontent with it. If you are overweight, you must say, “I will not accept this anymore.” If you are in debt, you must say, “I cannot tolerate this any longer.” If you have broken relationships, you must say, “I will not live with this.” This is a decision to change and not accept the status-quo.
The picture of your preferred outcome.
What is it that you want to change to? It absolutely is not enough to say “I need to change.” It must be: “I am going to change to…” This becomes the goal. I would encourage you to get a mental picture of it formulated in your mind. Get a real picture of it if it is that tangible. Perhaps write yourself a short essay, extolling the virtues of what life will be like when you get to the changed state.
New associations with the two states.
You must begin to associate your current state you are in with pain, and the state you want to be in with pleasure. Let’s take weight for example. We tend to think of ice cream, mounds of it, with pleasure. I know that I do. Especially chocolate chip mint. Last night we went to some friend’s house and we had some ice cream. Normal portions. I don’t like to eat normal portions. I like huge portions of ice cream. There is an association of pleasure there. But what I did to overcome the urge to eat scoop after scoop was to associate huge portions to being overweight, not the pleasure of the taste. I also associated not eating the ice cream with feeling better about myself. Then when it comes to exercise, I work on associating the exercise and weight-lifting with the pleasure of fitting into my clothes rather than the pain my muscles feel every time I do it. This help me win the battle of the mind.
Develop a plan of short, simple steps.
“I am going to lose fifty pounds in two months.” “I will sell 500% more next month.” These are examples of change that are good goals to have long term, but too big for the time allotted – and this is havoc on change! If your goals are too big in too short of time, you will fail and become discouraged. Then you will quit and decide change can’t be accomplished. Instead, you must have short, workable, attainable goals if you are going to see real change happen and stay. “I am going to lose five pounds a month for ten months.” “We are going to sell 6% more each month this year (That would double your business each year)” These are the size steps you need to take. Then you will build victory after victory.
Discipline yourself.
Sorry but this is where it is up to you. At the heart of change is the ability to discipline ourselves. I cannot lose your weight. Your mom cannot go out and make sales calls for you. The only real obstacle standing between your current state and your desired outcome is you! So do everything you can to get yourself motivated to change! Force yourself to get out of bed and get to work on your goals! Discipline yourself. Choose to make the right decision.
Reward yourself when you have made the change.
That’s right: reward yourself. You have worked hard and exerted a lot of self-discipline to get there! You deserve it!
Chris Widener is a popular speaker and author who has shared the podium with US Presidents, helping individuals and organizations turn their potential into performance, succeed in every area of their lives and achieve their dreams. Join subscribers in over 100 countries for a weekly leadership & success eZine by clicking here. Enjoy motivational audio programs from Chris Widener & other top speakers including Zig Ziglar & Brian Tracy by visiting www.MadeForSuccess.net.
Chris Widener
The key to achieving more than you currently are, no matter which area of your life or work you are focusing in on now, is change. The old saying rings true: If you always do what you have always done, you will always get what you’ve already got. If you keep eating and exercising the way you currently are, you will weigh the same a year from now. If you continue to sell to the same people on the same schedule, you will make the same amount of money next year. In order to move forward, we must change.
As I have worked with people, both in a professional setting and on a personal basis, I have found two things to be true about change. One, it is simple. Two, it is not easy. That is, the concept of change is simple to grasp. People or organizations are quick to say, “Oh, I know we need to change.” Simple.
But where the problem starts, and why most people and organizations do not change, is because it is not easy to change. But, I believe, if the process is well thought out, and if we have the guts and determination to carry it out, change can happen, and we can move on to more fulfilled lives.
With that said, let me give you what I consider the elements of change.
Discontentment with your current state.
The first step in the process of change is to not want to be where you currently are. You must be discontent with it. If you are overweight, you must say, “I will not accept this anymore.” If you are in debt, you must say, “I cannot tolerate this any longer.” If you have broken relationships, you must say, “I will not live with this.” This is a decision to change and not accept the status-quo.
The picture of your preferred outcome.
What is it that you want to change to? It absolutely is not enough to say “I need to change.” It must be: “I am going to change to…” This becomes the goal. I would encourage you to get a mental picture of it formulated in your mind. Get a real picture of it if it is that tangible. Perhaps write yourself a short essay, extolling the virtues of what life will be like when you get to the changed state.
New associations with the two states.
You must begin to associate your current state you are in with pain, and the state you want to be in with pleasure. Let’s take weight for example. We tend to think of ice cream, mounds of it, with pleasure. I know that I do. Especially chocolate chip mint. Last night we went to some friend’s house and we had some ice cream. Normal portions. I don’t like to eat normal portions. I like huge portions of ice cream. There is an association of pleasure there. But what I did to overcome the urge to eat scoop after scoop was to associate huge portions to being overweight, not the pleasure of the taste. I also associated not eating the ice cream with feeling better about myself. Then when it comes to exercise, I work on associating the exercise and weight-lifting with the pleasure of fitting into my clothes rather than the pain my muscles feel every time I do it. This help me win the battle of the mind.
Develop a plan of short, simple steps.
“I am going to lose fifty pounds in two months.” “I will sell 500% more next month.” These are examples of change that are good goals to have long term, but too big for the time allotted – and this is havoc on change! If your goals are too big in too short of time, you will fail and become discouraged. Then you will quit and decide change can’t be accomplished. Instead, you must have short, workable, attainable goals if you are going to see real change happen and stay. “I am going to lose five pounds a month for ten months.” “We are going to sell 6% more each month this year (That would double your business each year)” These are the size steps you need to take. Then you will build victory after victory.
Discipline yourself.
Sorry but this is where it is up to you. At the heart of change is the ability to discipline ourselves. I cannot lose your weight. Your mom cannot go out and make sales calls for you. The only real obstacle standing between your current state and your desired outcome is you! So do everything you can to get yourself motivated to change! Force yourself to get out of bed and get to work on your goals! Discipline yourself. Choose to make the right decision.
Reward yourself when you have made the change.
That’s right: reward yourself. You have worked hard and exerted a lot of self-discipline to get there! You deserve it!
Chris Widener is a popular speaker and author who has shared the podium with US Presidents, helping individuals and organizations turn their potential into performance, succeed in every area of their lives and achieve their dreams. Join subscribers in over 100 countries for a weekly leadership & success eZine by clicking here. Enjoy motivational audio programs from Chris Widener & other top speakers including Zig Ziglar & Brian Tracy by visiting www.MadeForSuccess.net.
Subscribe to:
Posts (Atom)
