This is a posting on M. Sue Woodward's blog, Sue's Muse at http://www.suesmuse.com/. I thought it applicable to both non-profit and for-profit application. If you need any referals to outstanding web designers, please be in touch. I know several who all do fantastic work.
That is the question … do you engage first time and returning visitors on your website?
It is more imperative than ever to ensure that site visitors have a good experience when visiting your site … this may be your only chance to share information, get them to sign up for future communications, volunteer and ultimately, of course, to donate (or buy).
Over the past couple of years, organizations have been taking stock of their existing sites (remember your site is your store front) and have determined that perhaps things are a bit messy, overcrowded and NOT user friendly when navigating … and are now embracing the POWER OF THREE.
“Good design is a Renaissance attitude that combines technology, cognitive science, human need and beauty to produce something.”Paola Antonelli, Museum of Modern Art.
These organizations vary in size, from the newly launched American Red Cross site to ANERA, a small organization that provides humanitarian relief in the Middle East. Other examples include Lupus Foundation, Armstrong Foundation, and HRC.
Suzy DeFrancis, Chief Public Affairs Officer at the American Red Cross shared enhancements to the ARC site in a recent email, included:
- Quickly directing a visitor to donate money, time or blood
- A Join Us button that allows us to register people when they come on the site
- Reorganizing and re-prioritizing the content and functionality to better meet user needs
- Improved navigation
- Links to social media sites
- More accessibility for people with disabilities
This is a great example of prioritizing your site goals and using the elements of good design to achieve them. So ask yourself the question … How do you engage? … It might just be time for a redesign!
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