Sunday, July 27, 2008

An expert from another email from Blair Singer

The 3 Pillars of a Persuasive 30-Second Pitch

1. Credibility - it's always important to establish credibility, even more so when you only have 30 seconds to get your message across

2. Promise - let the person know exactly what they will receive

3. Risk removal - this one's often overlooked yet can also be the most appealing aspect of your pitch. Risk removal makes it safe and comfortable for your audience to move the conversation further.

Go ahead and examine your pitch and see how you use the above elements.

In my next email we'll dive into this a bit further... right now, I'm going to dive back into the emailed pitches.

Be awesome,

Blair

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