Here is another recent email to me from Blair Singer

Hi Paul,

Why would someone happily pay $11 a gallon for something that falls from the sky, yet complain when spending $4 a gallon at the gas pump?

Pretty wild, isn't it? But Fiji water has done a stellar job of positioning itself as the finest water available to the market. How? The price, the story, and target marketing.

Fiji water is possibly the most expensive bottled water on the market. A fact that they're proud of, and so are their customers. The price is an indication of value and supports their story.

"Drawn from an artesian aquifer, located at the very edge of a primitive rainforest, hundreds of miles away from the nearest continent." That distance "is part of what makes us so much more pure and so much healthier than other bottled waters."

If you drink Fiji you'll also be happy to know that Fiji Water has a naturally high level of silica which "helps strengthen your hair, skin and nails."

This is water for the "elite," served in the finest hotels and restaurants.

Even with their premium price, Fiji is about to replace Evian (if they haven't already) as the best selling premium water here in the states. In fact, there's no sign of sales slowing down.

Wondering how to sell more product, at a higher price, to a loyal and raving market? Take a look at how you're positioning yourself.

Be awesome,

Blair