Credibility in 30 Seconds

How ironic that I'd get an email from Blair Singer while at the same time just finishing up Ricardo R. Bellino's book, "You have 3 Minutes!" Bellino is the Founder of Trump Realty Brazil and Donald Trump's original Apprentice. Blair wrote:

The 3 Pillars of a Persuasive 30-Second Pitch

1. Credibility

Let's face it, if you want to win someone over you need to have credibility. How do you show that you're credible in 30 seconds or less? Give them some proof...

- how long you've been in business
"For the past 8 years...
- how many people you've helped
"I've helped 62 families..."

Pretty simple to do but often neglected. By not mentioning these facts you're doing yourself a massive dis-service.
Your experience and your success stories are very compelling assets that set you apart from others in your industry.

What to do if you're new to your industry? Borrow credibility.

"For the past 8 years my company..."
"As reported in Time Magazine and on Oprah..."

As you can see, it's pretty simple to inject credibility into your elevator pitch. Once you do, you'll find more of your prospects paying attention and asking more questions.

In the next email, we'll cover the other 2 pillars...

2. Promise
3. Risk removal

Take the time now to go back to your 30-second pitch and, if you haven't already, inject some credibility into it.

I'll be sure to post Blair's next email.