Understand Social Networks and Make Them Work for You
By Melissa Busch, associate senior edior, FundRaising Success

Although this article is written for the non-profit organization, I believe the principles apply to the for-profit organization as well. This article originally appeared in the June 4, 2008 issue of FundRaising Success Magazine.

Not all social networks are created equal. And nonprofit organizations need to know the differences between them before they can get one to work for them. A social network can be a useful tool for a nonprofit, providing an arena for meeting potential supporters and contacts. Also, it provides individuals or organizations an outlet for spreading their messages to broader audiences. But before nonprofits can use social networks effectively, they have to understand the options, said Steve MacLaughlin, director of Internet solutions at Blackbaud, during the session “What Social Networks Should Be Doing for You” at The Blackbaud Interactive Internet Symposium held on May 22 in New York.

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